PERANCANGAN KONTEN PEMASARAN PRODUK DENGAN METODE QUALITY FUNCTIONS DEPLOYMENT (QFD) (STUDI KASUS PADA UKM KARYA MANUNGGAL)

RAFSANJANI, RAFSANJANI (2019) PERANCANGAN KONTEN PEMASARAN PRODUK DENGAN METODE QUALITY FUNCTIONS DEPLOYMENT (QFD) (STUDI KASUS PADA UKM KARYA MANUNGGAL). Skripsi thesis, Institut Teknologi Dirgantara Adisutjipto.

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Abstract

Small and Medium Enterprises (SMEs) Karya Manunggal is a bamboo furniture that produces superior bamboo product potential including Gazebos, Corner Chairs, Lincak, Krey, Room Dividers, Tables, Shoe Racks, Drying Areas, and so on. The problems that occur in UKM Karya Manunggal, namely (1). UKM Karya Manunggal once had a social media account but could not be accessed so it was difficult to update information regularly, (2). The appearance of content on the account owned by UKM Karya Manunggal was previously less attractive as a result consumers were less interested in seeing the content, (3). The unavailability of brochures makes it difficult for employees to provide information about products to consumers when consumers visit the UKM but the UKM Owner who acts as a marketer is not at work. Based on these problems, a solution is needed to reduce the problems through content design with the Quality Function Deployment (QFD) method. QFD is a methodology for translating consumer desires and needs into a product or service design. In QFD, one of them is HOQ (House of Quality) which is a matrix that explains customer needs, technical requirements, co-relationship, relationships, customer competitive evaluations, competitive technical assessments, and targets. The results of the content design are uploaded via social media (Facebook and Instagram) using the Karya Manunggal account and printed in the form of a brochure. The content display with the main color gradation of green, orange, purple, and blue, which contrasts with the black and white letters, making it easy to read and see the contents.

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