PENGUKURAN KINERJA DENGAN METODE BALANCED SCORECARD (BSC) (STUDI KASUS UKM RAJA CRAFT YOGYAKARTA)

BINTANG MAROLOAN MANURUNG, BOY (2020) PENGUKURAN KINERJA DENGAN METODE BALANCED SCORECARD (BSC) (STUDI KASUS UKM RAJA CRAFT YOGYAKARTA). Skripsi thesis, Institut Teknologi Dirgantara Adisutjipto.

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Abstract

This measurement is measured using 4 perspectives in balanced scorecard namely financial perspective, customer perspective, process perspective internal business and growth and learning perspectives. This research is research that uses questionnaires, documentation, and methods interview. The research instrument uses a Likert scale technique. Technique Data analysis uses data reduction, data presentation and withdrawal activities conclusion. The results of this research suggest that companies should implement balanced scorecard-based measurements so that companies can Know the targets to be achieved in the future. So it's not just seen just from a financial perspective. In this case the author took data samples from years 2017 to 2018. From the results of the measurements carried out, you can It was concluded that the performance of UKM Raja Craft was sufficient, as can be seen from the score value obtained from each balanced scorecard perspective. Conclusion What can be taken from the analysis that has been carried out is that The Balanced Scorecard is the best method for conducting assessments on company performance, because the Balanced Scorecard raises important aspects that are ignored by traditional performance measurement, such as aspects of human resources, systems used in the company, processes operational, and customer satisfaction aspects, so that the measurement results with The Balanced Scorecard will be more accurate.

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