PEMANFAATAN MEDIA KOMUNIKASI VISUAL SEBAGAI ALAT BANTU PROMOSI OBYEK WISATA MENGGUNAKAN METODE MARKERLESS AUGMENTED REALITY (STUDI KASUS: KAMPUNG BARAN, DESA SALAM, KAP. PATUK GUNUNGKIDUL)

Pandu Rizky Akbar, M. (2022) PEMANFAATAN MEDIA KOMUNIKASI VISUAL SEBAGAI ALAT BANTU PROMOSI OBYEK WISATA MENGGUNAKAN METODE MARKERLESS AUGMENTED REALITY (STUDI KASUS: KAMPUNG BARAN, DESA SALAM, KAP. PATUK GUNUNGKIDUL). Skripsi thesis, Institut Teknologi Dirgantara Adisutjipto.

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Abstract

Tourism has benefits as entertainment that can be enjoyed by tourists as well as a source of income for tourism managers and the surrounding community. Baran Village, Salam, Patuk, Gunungkidul is one of the villages that is used as a pioneering tourism village that has natural attractions, namely River & Caves, Gayam Baran Rice Fields, and Kedung Anyep Waterfall. The existence of information on tourist destinations in Kampung Baran is very helpful for managers in introducing tourism objects, especially in the current pandemic conditions where direct interaction with the community is still limited. The Markerless Augmented Reality (AR) application helps to introduce the Baran Tourism Village which can provide tourist information by combining the virtual world with the real world. This application is made using several software, namely Unity, Blender 3D to create 3D visual communication media, Adobe Illustrator to create 2D visual communication media and EasyAR SDK for AR implementation. Based on the results of the functionality test from the scenario that has been determined the application can run well with some constraints and the device test shows that the application can run well on Android versions 7.0–11.0 as well as for the user test with a questionnaire, the average percentage value is 81.613% and includes in the “Very Good” category. This application can be run on at least an Android smartphone with a minimum version 5.1 'Lollipop'.

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